Granted, the temptation to buy Instagram likes can be overwhelming. Whether to increase your social media following or give your business a little digital boost, buying likes is an increasingly popular solution. If that’s the route you prefer, you can see pricing at

But is it worth it at the end of the day? Buying likes is akin to taking a shortcut to your favorite destination. Well, you can get there faster. Or, you might reach a dead-end and have to retrace your steps. Hence, it’s worth considering some alternatives before you take the plunge. So, what should you do instead? Better still, what practices can you adopt? Here are a few options:

1. Quality Content Wins the Day

Quality content on social media will always be more valuable than buying likes. That’s because publishing valuable content attracts more organic engagement (likes, comments, shares – the works). Plus, it also helps you build a more loyal and engaged following over time.

That said, it’s not always easy to produce quality content regularly. It takes time, effort, and creativity. However, it’s worth it because valuable content helps you stand out from the rest. In turn, it makes light work of creating a social media presence. So, instead of taking the easy way out by buying likes, put in the extra work to publish quality content – your future self will thank you for it.

If content creation isn’t your cup of tea, consider outsourcing to a digital marketing agency or freelance content writer. You don’t have to adopt a DIY approach to solving every problem. Sometimes, seeking help doesn’t hurt.

2. Make the Most of Instagram Reels

If you haven’t noticed, Instagram Reels are becoming increasingly popular. Basically, a reel is a short-form video feature allowing users to create and share short videos set to music or other audio. With reels, you can increase your reach, engagement, and following. Not to mention, it’s a great way to showcase your brand personality and produce creative content.

You can still try Instagram Reels even if you’re a little late to the party. To do so:

  • Create a short video (15 seconds or less) and post it on your feed.
  • Tag other users as well.
  • Don’t forget to promote your reels on other social media sites, as this can help create the snowball effect.

3. Engage with Other Users 

If you want to increase your social media following without resorting to buying likes, you need to put in the effort by engaging with other users. This may imply commenting on other people’s posts, liking their content, and even following them. Of course, this approach isn’t a magic bullet – it takes time to see results.

But, if you’re consistent with your engagement, you will see an increase in your following. That said, only engage with users in your niche or industry. Otherwise, you might waste time on a vain attempt to earn likes.

By sticking to the straight and narrow (maintaining focus on your line of work), you can increase your odds of having other users return the favor and follow you back, like or engage with your content. Not to mention, you might make some valuable connections along the way. And who knows, such associations may lead to business opportunities down the line.

4. Run Contests and Giveaways 

Who doesn’t love a good contest or giveaway? Consider such an option now and again (or regularly if you can swing it). Doing so is a great way to increase engagement and grow your following.

As you do this, remember to offer something valuable, relevant, or in alignment with your target audience. Otherwise, you might not get the results you are after.

5. Use Hashtags

Hashtags are commonly used on social media, and for a good reason. They help users discover new content and make it easier for people to find your posts. More often, hashtags offer updates relating to topics your users find interesting. A deliberate attempt to use your captions means you can show up on prospective users’ newsfeeds.

Ideally, the key is to use relevant and popular hashtags. That way, you can improve your reach and visibility, leading to more engagement and followers.

A quick pro tip: don’t go overboard with the hashtags. Use 1-2 hashtags per post, max. Any more than that, and you might come across as desperate or spammy – there, I said it! Not to mention, too many hashtags can result in decreased engagement rates. So, less is more, after all.

Well, buying likes isn’t always the best way to promote social media engagement. And perhaps, these actionable tips could pave the way for more sustainable and organic growth for your business or personal brand. But, it means taking action on your part. Good luck while you’re at it.

By Manali