Did you know that as of July 2022, there are at least 1.4 billion Instagram users worldwide? The number of users proves that Instagram is still one of the world’s top social media platforms. But, with all the number of Instagram pages being created daily, how do you ensure you get the traffic you desire as a brand?
The solution is to promote your Instagram page. BuyLikes.com are offering Instagram promotion, which makes it easy to increase traffic and engagement to your site. Before we can get into the nitty-gritty of ways you can promote your Instagram page, let’s first define what it means to promote your Instagram page.
What is Instagram Promotion?
Instagram promotion helps to increase your page’s visibility and engagement. It ramps up shares, likes, views, and more. While Instagram ads can do this, promoting your page increases the level of engagement.
Promoting your Instagram page allows you to increase your brand awareness without wasting time and money by extending your reach. Most social media platforms have algorithms that work on a viral factor. The Instagram promotion enables your posts to get off the ground faster, which allows your feed to rank higher. Unlike Instagram ads, promoting your Instagram page isn’t as easy as it appears. But with the right tips and tricks, you can do so effectively.
Tips and Tricks for Effectively Promoting Your Instagram Page
Here are several tips and tricks you can use to promote your Instagram page
Ramp Up the Production of Content
It is no secret that thousands of Instagram content are published on the platform every second. But, one way to promote your Instagram page is by ramping up your content and filling up your feed. You can include bite-sized videos, customer photos, or memes.
However, ensure you first figure out the purpose of the promotion and what your audience desires. Also, as you ramp up your content production, ensure you post more frequently. But as you roll out more content on your page, it’s important to understand the right time to post on your Instagram.
Another aspect you ought to remember is that Instagram users consume content fast. Therefore, ensure that you make your promoted content look more organic.78% of followers tend to unfollow brands that post promotional content all the time. Ensure that the posts you promote blend perfectly with your other content. Your content should also express your brand’s personality and recognizable traits like signature color.
Make the most of user-generated content. You can work wonders for your Instagram marketing with the help of user-generated content. It can help improve your cost-per-click metrics, increase your conversion rate, and boost engagement.
Post Faces. According to statistics, Instagram posts with the brand representative or a model’s face get 32% more comments and 38% more likes.
Cross-promote Your Posts on Other Platforms
Now that Instagram and Facebook are under the same company- Meta- you can connect your two accounts to help promote your Instagram page. By linking these two accounts, you can:
- Share stories across both social media platforms
- Promote your content across Twitter and Facebook to maximize your Instagram platform content.
While cross-promoting across different platforms can help promote your Instagram page, it’s important to remember each platform has its own practice. For instance, Instagram uses lots of hashtags, while Facebook uses different descriptions for your images.
Experiment with Industry and Branded Hashtags
The one tool you can take advantage of when promoting your Instagram page is the use of hashtags. It doesn’t matter how small or big your brand may be; creating a hashtag can encourage the promotion and sharing of your content. You can use the hashtags you create to promote your post. It can also help your audience promote your brand organically.
Tag Followers, Brands, and Locations When You Can
Tagging other brands, followers, and locations can help you promote your Instagram page. However, don’t just do so using hashtags.
Your Creativity is Important
Besides well-edited photos, creativity comes in handy when creating Instagram content. Having a theme or niche is an excellent way to make your brand stand out from the crowd. Your creativity can also inspire the type of content you post.
With millions of pages on Instagram today, you only have minutes to make an impression on your audience. The strategies you use are what can make or break your Instagram page. Using the tips above, you can get the level of engagement you desire.