QNET is Asia’s leading wellness and lifestyle products company that utilizes a direct selling model to reach its customers. In addition to offering high-quality health, wellness, and lifestyle products through an e-commerce-powered platform, it’s significantly impacted communities through its dedication to social responsibility. QNET’s initiatives focus on several important issues, including environmental sustainability, health care, and education.
The company’s founders advocate for social responsibility and considered money the byproduct of people working toward generating lasting change in the world. Their beliefs are the heart and soul of QNET’s social impact arm, the RYTHM (Raise Yourself to Help Mankind) Foundation.
The social impact initiative betters the global communities where it operates via community service, employee volunteering, and strategic partnerships. It follows the guidelines outlined in the United Nations Sustainable Development Goals, which explain the necessary steps to achieve a more sustainable future for all.
The foundation’s initiatives improve communities and foster positive change, which has improved people’s lives internationally. It supports programs that offer access to quality education for underprivileged children and young adults with the understanding that investing in education is necessary to empower people to achieve their fullest potential.
The company, through the foundation, has partnered with local organizations to build schools and vocational training centers and establish scholarship programs. QNET maintains that it’s “vigilant about the economic, environmental, and social needs of the present without compromising the needs of future generations by supporting people, profits, and the planet equally.”
The foundation has helped 1,200 people by partnering with the Ghanaian nongovernmental organization ANOPA Project in Cape Coast. Approximately 450 participants are hearing- and vision-impaired youths who are active in the Education Through Sport for Deaf and Blind Children in Ghana program. They learned valuable life skills through a unique sports intervention programme designed specially for the differently abled.
According to ANOPA, “These activities were introduced to make education attractive to these students and equally provide them with the unique opportunity to participate and stay active. Also, the inclusive nature of these activities helps provide a sense of belongingness and inclusion, thereby enhancing acceptance amongst their peers for a greater learning experience, exposure, and confidence builder.”
Ramya Chandrasekaran, chief communications officer of the business’ parent company, the QI Group, said, “We are very proud of the impact of our program in Cape Coast. Fourteen kids from the program have qualified for the World Deaf Swimming Championship this year.”
Despite all the good the company does, the direct selling industry is only partially understood in many countries, especially emerging economies. The lack of regulation confuses new and emerging markets, and many have questioned if it is a fraudulent business.
Is QNET Really a Scam?
QNET is not a scam or pyramid scheme. It’s a legitimate product company that uses a direct selling model. Direct selling is a sales channel companies use to promote products outside a physical retail location. This type of business model has existed for over a century, and the industry has spread globally to more than 60 countries. According to the World Federation of Direct Selling Associations, it’s a $186.1 billion industry.
The company is in more than 25 countries and its products are shipped to customers in almost 100 countries. “It has won a number of awards for its work and has been involved in giving back to the communities in more than 50 countries for two decades,” said CEO Malou Caluza. “Our charitable initiatives have helped children, women, and refugees.”
Unfortunately, the product company has been the victim of a misinformation campaign throughout India. However, as a result of its tireless work to set the record straight, it’s been cleared of wrongdoings by multiple courts in India.
Caluza said, “Due to some bad apples who misrepresent the QNET name by making exaggerated claims about the business and products that are not true or endorsed by the company. The damage caused by the actions of such people is extensive.”
Making the World a Better Place
Chandrasekaran said, “As [the company] celebrates our 25th anniversary, we remain focused on building on the positive social impact we have made in communities around the world through our products, business, and development projects.”
The company makes a range of holistic products available to empower its independent representatives and customers to take control of their lives. It works with small businesses in different countries to create exclusive products that can be sold on its e-commerce platform.
And unlike scam businesses, QNET’s exclusive products are backed by research and only available on its direct selling platform. Additionally, it focuses on building a better world. It develops and offers products through ethical manufacturing standards that do not harm the planet.
“It’s crucial that we emphasize the importance of taking individual actions toward creating a sustainable future,” said Biram Fall, the direct selling company’s regional general manager for sub-Saharan Africa.