Marketing is broad. Everyone knows that for a fact. Just when you think you know it all —someone bursts your bubble and shares a new marketing strategy she recently stumbled on. One example of this is the sales rewards programs.

Here, you are going to uncover proven marketing strategies that can greatly benefit your business.

Social media marketing

Almost everyone has a social media account. My guess is everyone has at least one Facebook, Twitter, Instagram, and TikTok accounts.

So, you don’t need anyone to tell you that your customers are on social media. All you have to do is decide the social media platform(s) that fits your business and join!

Influencer marketing

What this is about is to find an influencer on social media to talk about how they enjoy using your product or do anything that would result in people becoming aware of your brand and subsequently patronizing you.

The inherent risk of this marketing is that it is difficult to measure the ROI from doing this. Also, there is the risk that the influencer may not present your product creatively.


Google appears to be the greatest innovation of man. Google search engine is the most popular in the world. So, it makes to list your business on Google My Business so you can appear whenever someone searches for something relating to what your brand does.

To cap it all, it is free to register a GMB account.


If you want to increase your brand’s reputation on the world wide web, then you should invest in blogging. Blogging is all about creating content that resonates with your business and is also of use to your target market.

Through reading your blogs, you will be bringing more prospects to learn about your brand and ultimately increase sales.


These are marketing strategies that can help any business achieve growth. Many would differentiate between these two, but they both seek to achieve the same goal, i.e. drive more traffic to your websites. 

The difference between these two lies in the process. SEM relies on paid efforts, while SEO is based on unpaid strategies. 

Email marketing

All you have to do is get people to subscribe to your mailing list and offer them personalized contents that can help them, and once in a while, pitch your products to them. 

Emails have more engagement than any other form of content marketing, but a report reveals so many businesses are not tapping into this goldmine. 

Affiliate marketing

Affiliate marketing is another marketing strategy that works and pays for itself. All you have to do is design a program with tempting and relevant rewards that will make your existing customers or anyone take up the role of becoming your sales representatives.

All they have to do is get new people to buy from you to get a reward. It’s that simple/

Coupon websites

People love discounts and free stuff! So, when there is a legitimate platform where they can get coupons to get promo codes, they will gladly rush there. However, this is not convenient for many businesses.

By Manali