Getting customers’ attention is one thing, but convincing them to stick around is another. In a world filled with choices, it’s harder than ever to keep customers coming back, which is why customer loyalty programs are so important. By rewarding your customers for their business, you ensure their repeat business and create goodwill and brand ambassadors who will spread the word about your company. As a B2B enterprise, you should read about B2B loyalty programs explained by Lift & Shift to understand how they can help your business.
There are many different ways to structure a customer loyalty program, so we’ve put together seven of the best ones out there. Take a look and see if any of these would work for your business.
1. Sephora’s Beauty Insider
Sephora’s Beauty Insider is one of the most popular loyalty programs in the beauty industry. It’s a great way to get rewarded for shopping at Sephora, and it’s also a great way to try new products and receive exclusive discounts.
As a Beauty Insider, members earn one point for every dollar they spend at Sephora. In the Rewards Bazaar section, members can redeem their points for various products, including makeup, skincare, haircare, etc. And they can also use their points to get exclusive discounts on products and services. This program is divided into three tiers: Insider, VIB, and Rouge. The higher the tier, the more points members earn and the more exclusive the benefits. Members can also win $50,000 in the Sephora Beauty Insider lottery.
To join, one has to sign up for a Sephora account and provide their email address at checkout. One can also sign up for the program at any Sephora location. Once they’re a member, they’ll start earning points with every purchase they make, in-store or online. There’s no fee to join, and members can cancel their membership.
Abercrombie & Fitch is one of the brands that has got the millennial market by the hook. The teen apparel retailer has always been a firm favorite with the young crowd, and their loyalty program is no different. MyAbercrombie is the brand’s loyalty program that rewards its members for shopping with them. Points are earned on every purchase. The program is divided into free and VIP memberships.
The free membership gives you 10 points for every dollar spent. You can redeem 2500 points for a 10-dollar reward. The free tier also gives you access to exclusives, birthday gifts, and special member pricing. However, if you want to make the most out of the program, you’ll need to upgrade to VIP by spending $600. VIP members get early access to exclusives, birthday gifts, special member pricing, and invite-only experiences. They also get 15% off all purchases made online and in-store.
3. Starbucks Rewards
Starbucks is one of the most popular coffee chains globally, and its loyalty program is just as popular. With Starbucks Rewards, customers earn two stars for every dollar they spend at Starbucks. Stars can be redeemed for free food and drinks, and members also get exclusive discounts and offers. The program has five tiers with rewards starting at just 25 points, allowing customers to cash in the points for an extra espresso shot or dairy substitute. Fifty points can get you a free hot coffee, hot tea or select bakery item. Customers with 150 points can get a free handcrafted drink, hot breakfast, or parfait. At 200 points, you can get a lunch sandwich, protein box, or salad. Lastly, you can get select merchandise or at-home coffee with 400 points.
4. Amazon Prime
Amazon Prime is one of the most popular loyalty programs out there. It’s a great way to get free shipping on your Amazon orders, and it also comes with a whole host of other benefits. As a Prime member, you’ll get access to exclusive deals, early access to sales, and more. You can also sign up for Prime Video to access TV shows and movies. And, if you have an Amazon Echo, you’ll be able to take advantage of all the cool features that come with it. To join, sign up for a free 30-day trial. After that, it’s $119 per year or $12.99 per month. You can pay $59, or $6.49 per month, if you are a student, after a free 6-month Prime Student trial.
5. The North Face XPLR Pass
The North Face is one of the most popular outdoor brands, and its loyalty program is perfect for those who love to hike, camp and spend time outdoors. With the XPLR Pass, one gets 1 point for every 10 dollars spent. You can also earn points by referring your friends, downloading their app, bringing your reusable bag to their store when shopping, etc. Once you’ve accumulated enough points, you can redeem them for discounts on North Face products or gear. There are also exclusive events and experiences that XPLR Pass members can participate in. To join, sign up on The North Face’s website. The program is free to join, and there are no annual fees.