Storm International started in 1992, focusing on traditional casinos. These casinos became popular for their luxury and top-notch service. The company then noticed the shift towards online gaming, so it expanded into this area. They launched Shangri La Online, bringing the same high-quality experience to digital platforms. This transition allowed them to reach a broader audience. It also ensured they stayed competitive in the evolving gambling industry.
Darren Keane, Shangri La and Storm International CEO, said, “We wanted our online casinos to reflect the luxury of our physical locations.” The company worked hard to balance both traditional and online gaming. This balance was crucial in maintaining their brand identity. It also helped them cater to different types of players. The approach kept loyal customers engaged while attracting new ones to their digital platforms.
Storm International continued to improve its traditional casinos while investing in online gaming. This way, they kept their loyal customers happy and attracted new ones. Their goal was to offer great experiences, whether in-person or online. By constantly upgrading their offerings, they ensured a consistent quality across all platforms. Their dedication to innovation helped them stay relevant in a fast-changing market.
“We focus on quality in everything we do,” said Keane. “Our customers expect the best, and we make sure they get it.” This commitment to quality is evident in every aspect of their operations. Whether it’s the luxury of Shangri La or the convenience of online gaming, Storm International delivers excellence. This dedication has earned them a strong reputation in the industry.
Looking to the future, Storm International plans to keep expanding its online services. They are also exploring new technologies, like virtual reality, to enhance their platforms. Despite the changes, the company remains dedicated to its roots in traditional casinos. They understand the importance of blending the old with the new. This strategy will help them continue to grow in both physical and digital spaces.
Storm International is also focusing on luxury units, like Shangri La, Darren Keane said. These venues combine high-end gaming with exceptional service. The company is committed to maintaining and expanding these luxurious locations. By offering exclusive experiences, they attract a high-end clientele. This focus on luxury sets them apart from other operators in the market.
Online gaming remains a key growth area for Storm International. They continue to invest in their digital platforms, aiming to provide a seamless and luxurious online experience. The company sees great potential in expanding their online offerings to reach more players worldwide. By staying ahead of technological trends, they ensure their platforms remain competitive. This focus on innovation keeps them at the forefront of the industry.
Storm International’s ability to adapt to changes in the gambling industry shows its commitment to excellence. By combining tradition with innovation, the company has set itself up for continued success. Whether through luxurious physical casinos or cutting-edge online platforms, Storm International aims to deliver the best gaming experience possible. Their focus on quality and customer satisfaction drives their growth. As they continue to evolve, they remain a leader in the global gambling industry.