If you are a business that is planning on using billboard posters, you’ll want to pay attention to this. We’ll be taking a look at the x ways you can make a statement with them. When you put yourself out there, you may set yourself ahead of the competition.
Billboard space will give you the opportunity to make a statement. It can be bold and to the point. Or it can be funny, but at the same time clear enough for people to understand.
If you are looking for ideas and inspiration to use billboard posters to your advantage, this list will be good enough to get started. With that said, let’s get started.
What’s the story?
If there is one part of the structure you don’t want to miss, it’s the story. It’s important to create your billboard to where it tells a story without using so many words. Keep in mind that the likelihood of people passing through your billboard at high speeds (like on a highway) will be great.
So it’s important to make it as memorable as possible. What is the one piece of information you want them to remember? The web address, the headline, or something else?
You want to make it as clear as possible while making it less distracting. Because people need to keep their eyes on the road. Also, you’ll want to keep your goal in mind.
What’s the goal that your billboard needs to meet? More customers going in and out your doors? People visiting your site?
You’ll want to make it clear and stick with a message that will help achieve that objective.
Keep it short, sweet, and to the point
This can’t be said more times than it needs to. It will take a driver 5 to 10 seconds to see the entire design of your billboard. Again, their objective is to keep their eyes on the road and not get distracted.
With that said, it’s important to make sure your message is short, sweet, and to the point. As a good rule of thumb, you want to shoot from 7 words or less. The shorter and more punchier it is, the better.
The traffic can get heavy at times depending on where you place the billboard. So if it’s heavy, this could mean less time for the driver to notice. If they are stuck in a traffic jam, they’ll have a lot of time to look at it if the flow of traffic is moving like molasses.
Keep in mind that you will need to include contact information including a phone number and website. Those will be easier to remember, if anything else.
Don’t be afraid to be loud
It’s OK to be loud. Even larger than life. So long as you are able to make the design clear and the text readable, you might just hit a homerun of a statement for a billboard.
The larger the font or design is, the better. This will be perfect if a driver sees it from a distance. So you want to think about how loud you want to be.
If your billboard is a bit too ‘quiet’, then it may be a possibility that it won’t garner the amount of attention that you’re looking for. That’s not good for business, of course.
Be colorful
It’s also a good idea to consider making it as colorful as possible. A bold image and bright colors can be attractive. Contrasting colors can work wonders as well.
You don’t want to make it too colorful so that it’s distracting. If you have colors that are part of your brand identity, you can choose a shade that will make it eye-catching. For example, if red is part of your brand identity, find a shade that will be bold enough to catch your eye.
Location, location, location
A word so nice, they said it thrice. It’s important to find the right location in terms of where your billboard will be placed. It may be ideal to place it in an area where high traffic is usually the norm. For example, where is the rush hour traffic during the morning and afternoon hours?
Again, the more traffic, the better chance you’ll have eyes on your billboard. Take a look at the map of your local area, mark potential spots, and explore whether or not it’s a really good location.
Final Thoughts
If you are looking for ways to make a statement with billboard posters, these five ways may be the best way to go. Planning and designing it from the ground up will be important. Furthermore, you’ll want to consider the idea of where you need to place it as well.
Put something together, test it out, and see whether or not you have a home run hit or not.